Aldo Cárdenas / Wise

viafrank:

There’s a good story a friend of mine has a hard time telling. A few years ago she was asked to work on the website of a large, public institution, and they approached her to see if she could come up with something that would last the organization 2 to 3 years. The budget was $7,000 dollars. She scoffed at the budget, but saw the opportunity of the project, and managed to negotiate a higher price of $10,000. Fair enough. The work went as planned, the site launched on time to the delight of the client, and everyone was happy. The new site was revealed in correspondence with a fancy, black-tie event, which my friend was dutifully invited to attend as a thanks for her work.

Sitting in the middle of the banquet hall was a giant ice sculpture. Marveling, she walked up to get a closer look. “Amazing, isn’t it?” asked the man next to her. “It’s hard to believe they could spend $15,000 on an ice sculpture just for this little party for us. I wonder what they’ll do with it once it’s almost melted at the end of the night.”

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